in all business, communication is at the center of effective international
business. Because each culture has its own way of processing information,
however, a multinational firm must pay special attention to how it communicates
... beyond language. In order to manage personnel, train staff, interact
with clients or negotiate with vendors, cultural understanding is crucial.
When taken into consideration, the cultural aspects of business can
result in global success. When ignored, they can prove to be costly
in terms of failed training, organizational problems, lost business
opportunities, and more. For this reason, V&L International helps firms
develop the competitive advantage of cross-cultural competencies.
cultural orientation programs are custom-designed to foster the skills
critical for cross-cultural effectiveness and transnational job performance.
Effective cultural orientation teaches managers to communicate within
the parameters of another country's culture, so their organizations
benefit from improved employee motivation and performance within that
country. Similarly, expatriate employees and their family members benefit
from an improved ability to live and work in new cultures. Our expatriate
seminars include country-specific briefings and global orientation,
tailored to both long-term and short-term international assignments.
Global Leadership Program provides managers with the tools they need
to better serve their clientele across borders, and lead multicultural
teams more effectively. Customized training programs build competency
in the following areas:
communications in new cultures;
in new cultures;
with cross-cultural stress;
change across cultures.
giving expatriate managers and employees the tools to understand a new
culture, V&L enhances their effectiveness in all of their business relationships,
and by extension, the organization's overall success in that international
is a certain amount of resistance to change wherever and however it
is done, but implementing change in an international environment poses
an additional set of challenges for multinational firms. Combining the
best strategies for change management with its capabilities in market-specific
communications, V&L offers cross-cultural training.
training encompasses a combination of translation, instructional design
and cultural adaptation, each of which is required to convey new concepts
to a target audience in another country. Simply translating training
material will not work, as it fails to take into account the cultural
factors that influence the trainees' perceptions.
approach combines all of the resources required to facilitate effective
and Cultural Expertise:
As with all V&L undertakings, we use only native language experts
to translate your training materials into the target language. Our
linguists were born and raised in a specific culture, so they also
function as cultural experts who can help to identify "gray areas"
of communication, where the assumptions of the training material's
authors in the source language may not apply to the trainees in the
Each new business area or technical discipline poses a unique set
of challenges to the linguistic expert. Although V&L's linguists are
selected for appropriate technical expertise in addition to linguistic
skills, cross-cultural training often involves a highly specific expertise
such as a new software package or a new factory process. Using subject
matter experts in conjunction with the linguist ensures that all issues
can be resolved throughout the content development and training processes.
The instructional designer is an expert in training at all levels.
As such, this team member has excellent communication skills in the
source language, demonstrated instructional design experience including
the design and preparation of training manuals, and familiarity with
the subject matter to be conveyed. In fact, you can rest assured that
V&L's instructional designer has delivered instruction in your specific
discipline in his/her native language.
The linguist who performs the translation and cultural adaptation
of the training material can act as the trainer, or can transition
the material to a professional trainer in the target language and
culture. In either case, the trainer would have access to the subject
matter expert and instructional designer throughout both the preparation
and training phases of the project.
approach to cross-cultural training is the most highly effective method
available for implementing change in an international environment. It
helps your organization overcome resistance through effective instructional
design that is culturally and linguistically adapted for maximum effectiveness
with your target audience.